Lonta AI bloghttps://lonta.io/blog/How Google Ads, Local Services Ads and CRM tracking behave for HVAC, plumbing and electrical contractors.en-usFri, 25 Sep 2026 12:00:00 GMTWe traced 21 home services marketing statistics to their source. Two hold up as quoted.https://lonta.io/blog/home-services-marketing-statistics/https://lonta.io/blog/home-services-marketing-statistics/Wed, 23 Sep 2026 12:00:00 GMT21 home services and HVAC marketing statistics traced to their original study, year and sample, each rated holds, outdated, misquoted or untraceable.Google Local Services Ads, read from Google's own pages: an owner's manual for HVAC, plumbing and electrical shopshttps://lonta.io/blog/google-local-services-ads-guide/https://lonta.io/blog/google-local-services-ads-guide/Wed, 16 Sep 2026 12:00:00 GMTHow Google Local Services Ads charge, rank, verify and credit leads for HVAC, plumbing and electrical shops, each rule tied to Google's own help page.What a Google Local Services Ads lead costs by trade, and why the published numbers disagreehttps://lonta.io/blog/google-lsa-cost-per-lead/https://lonta.io/blog/google-lsa-cost-per-lead/Wed, 09 Sep 2026 12:00:00 GMTSingle HVAC figures for a Google LSA lead run $42 to $80 on ranking pages. What each counted, what Google says sets the price, and how to get yours.From October 1, a missed Local Services Ads call can cost you twicehttps://lonta.io/blog/google-lsa-missed-calls-charged/https://lonta.io/blog/google-lsa-missed-calls-charged/Wed, 02 Sep 2026 12:00:00 GMTFrom October 1, some missed Google LSA calls become paid leads, as reported. Which calls count, how misses may hurt ranking, and what to fix in your hours.Local Services Ads or Google Search ads? Run both, but give each a different jobhttps://lonta.io/blog/google-lsa-vs-google-ads/https://lonta.io/blog/google-lsa-vs-google-ads/Wed, 26 Aug 2026 12:00:00 GMTLocal Services Ads charge per lead and pick the searches; Search ads charge per click on your keywords. Which jobs go where, and what changes in 2026.Your Local Services Ads account is moving to Google Ads. Split your trades before it does.https://lonta.io/blog/google-lsa-moving-to-google-ads/https://lonta.io/blog/google-lsa-moving-to-google-ads/Wed, 19 Aug 2026 12:00:00 GMTGoogle is moving Local Services Ads into Google Ads. What changes for HVAC, plumbing and electrical accounts, and what to do before your migration date.Google Ads for electricians: price panels, EV chargers and generators on their own ticketshttps://lonta.io/blog/google-ads-for-electricians/https://lonta.io/blog/google-ads-for-electricians/Tue, 14 Jul 2026 12:00:00 GMTWhat homeowners search before hiring for a panel upgrade, EV charger or generator, and why each job needs its own campaign, budget and Google Ads target.Two shops, one Google Ads account: stop letting the account decide which truck gets the callhttps://lonta.io/blog/two-locations-one-google-ads-account/https://lonta.io/blog/two-locations-one-google-ads-account/Tue, 16 Jun 2026 12:00:00 GMTTwo shops in one Google Ads campaign share one budget, map, schedule and phone number. How Google picks which shop serves a search, and how to split them.What a missed call costs you: the arithmetic from your own call log, not a vendor's statistichttps://lonta.io/blog/missed-call-cost/https://lonta.io/blog/missed-call-cost/Tue, 02 Jun 2026 12:00:00 GMTWhat missed calls cost an HVAC or plumbing shop, worked out from your own call log, and the only study we found behind the much-quoted 62% figure.A shared lead can go to five companies. Price it per sold job before you buy more.https://lonta.io/blog/pay-per-lead-vendors/https://lonta.io/blog/pay-per-lead-vendors/Tue, 28 Apr 2026 12:00:00 GMTAngi, Thumbtack, pay-per-call and pay-per-appointment terms side by side: what triggers the charge, who else gets the homeowner, and cost per sold job.Call-only ads stop showing in February 2027. The ad that replaces them counts calls differently.https://lonta.io/blog/call-only-ads-ending/https://lonta.io/blog/call-only-ads-ending/Tue, 10 Mar 2026 12:00:00 GMTGoogle stops showing call-only ads in February 2027. How HVAC and plumbing accounts move to call assets without losing calls from the conversion count.How HVAC marketing agencies charge, and what each fee model pays them to recommendhttps://lonta.io/blog/how-hvac-marketing-agencies-charge/https://lonta.io/blog/how-hvac-marketing-agencies-charge/Tue, 20 Jan 2026 12:00:00 GMTPercent of ad spend, flat fee or pay per lead: what each agency pricing model costs at your spend level and what it pays the agency to recommend.Customers still ask if you're Google Guaranteed. The honest answer changed.https://lonta.io/blog/google-verified-badge/https://lonta.io/blog/google-verified-badge/Tue, 11 Nov 2025 12:00:00 GMTGoogle Guaranteed is gone and so is Google's money-back guarantee. What the Google Verified badge checks, what CSRs should say, and what to fix.A trade with few searches punishes broad targeting harder than a crowded onehttps://lonta.io/blog/low-volume-markets-broad-targeting/https://lonta.io/blog/low-volume-markets-broad-targeting/Tue, 14 Oct 2025 12:00:00 GMTWhy septic and other low-volume services waste budget under metro-wide targeting and broad match, and how to draw the map around where the tanks are.A maintenance plan sold only at the kitchen table stops growing. Sell it to your own list first.https://lonta.io/blog/hvac-maintenance-agreement-advertising/https://lonta.io/blog/hvac-maintenance-agreement-advertising/Tue, 09 Sep 2025 12:00:00 GMTWhy a maintenance plan sold only after repairs stops growing, who to advertise it to first, and which tune-up and price searches can carry it.Red flags in a marketing agency report: what "conversions" count, and the sold-job column that isn't therehttps://lonta.io/blog/marketing-agency-report-red-flags/https://lonta.io/blog/marketing-agency-report-red-flags/Tue, 12 Aug 2025 12:00:00 GMTWhat Conversions, All conv., impressions and CTR count by Google's own definitions, what agency reports leave out, and what to ask for every month.Your own customers are clicking your ads. Decide which of them you want to pay for.https://lonta.io/blog/google-ads-existing-customers/https://lonta.io/blog/google-ads-existing-customers/Tue, 15 Jul 2025 12:00:00 GMTHow to stop paying for clicks from people already in your CRM: customer lists, exclusions, brand campaigns, and when re-buying a customer is worth it.Housecall Pro's lead source says “Google.” It can't tell you which campaign sold the job.https://lonta.io/blog/housecall-pro-google-ads-lead-source/https://lonta.io/blog/housecall-pro-google-ads-lead-source/Tue, 10 Jun 2025 12:00:00 GMTWhat Housecall Pro's lead source field records, why it can't show which Google Ads campaign sold a job, and a monthly match that gives cost per sold job.Google publishes what ranks a Local Services Ad. Proximity and business hours aren't on its list.https://lonta.io/blog/google-lsa-ranking-factors/https://lonta.io/blog/google-lsa-ranking-factors/Tue, 13 May 2025 12:00:00 GMTWhat Google's own help page says ranks a Local Services Ad, what ranking guides add to it, and which settings in your account are on Google's actual list.Jobber to Google Ads: send the request, the quote or the job?https://lonta.io/blog/jobber-google-ads-offline-conversions/https://lonta.io/blog/jobber-google-ads-offline-conversions/Tue, 15 Apr 2025 12:00:00 GMTZapier can send a Jobber request, quote, job or invoice to Google Ads. Which one to send, what Google bids for, and where the click ID has to be stored.SEO, Google Ads or Local Services Ads? At $10–20k a month, the question is the orderhttps://lonta.io/blog/seo-vs-google-ads-vs-lsa/https://lonta.io/blog/seo-vs-google-ads-vs-lsa/Tue, 18 Mar 2025 12:00:00 GMTWhat SEO, Google Ads and Local Services Ads each need before they ring your phone, from Google's own pages, and the order to set them up at $10–20k.Publish a price range for your highest-ticket job, then judge it on sold jobs, not callshttps://lonta.io/blog/publish-price-range/https://lonta.io/blog/publish-price-range/Tue, 11 Feb 2025 12:00:00 GMTA price range on your highest-ticket job ends calls that stop at the number. What it does to calls, booked rate and cost per sold job, and how to test it.Leaving your marketing agency? Your Google Ads history stays. Secure the rest before you give notice.https://lonta.io/blog/leaving-your-marketing-agency/https://lonta.io/blog/leaving-your-marketing-agency/Tue, 14 Jan 2025 12:00:00 GMTWhat to secure before you give your agency notice, in what order, and what unlinking does to Google Ads billing, conversions, Meta and phone numbers.How much should an HVAC company spend on marketing? Start from trucks and tickets, not a percent of revenuehttps://lonta.io/blog/hvac-marketing-budget/https://lonta.io/blog/hvac-marketing-budget/Tue, 10 Dec 2024 12:00:00 GMTHow much an HVAC company should spend on marketing and Google Ads each month, worked out from trucks, booked calls and tickets, not a percent of revenue.Who owns your Google Ads account? A 15-minute check of seven things your agency may be holdinghttps://lonta.io/blog/who-owns-your-google-ads-account/https://lonta.io/blog/who-owns-your-google-ads-account/Tue, 05 Nov 2024 12:00:00 GMTYour agency may own the Google Ads account, the tracking numbers or the Business Profile. A 15-minute check of what you own and what to ask for back.When the crew is full in July, move the work into October instead of buying more Julyhttps://lonta.io/blog/hvac-slow-season/https://lonta.io/blog/hvac-slow-season/Tue, 08 Oct 2024 12:00:00 GMTThe HVAC slow season is a crew-capacity problem. What Google Ads budgets, ad schedules and seasonality settings do, and what to sell in shoulder months.There is no dispute button for Local Services Ads anymore. Here is what Google still credits.https://lonta.io/blog/google-lsa-lead-credits/https://lonta.io/blog/google-lsa-lead-credits/Tue, 10 Sep 2024 12:00:00 GMTGoogle replaced Local Services Ads disputes with automatic credits. What it still refunds, the two reasons it stopped crediting, what a rating can earn.When HVAC and plumbing share one ad budget, the season decides which trade gets the moneyhttps://lonta.io/blog/hvac-plumbing-one-ad-budget/https://lonta.io/blog/hvac-plumbing-one-ad-budget/Tue, 20 Aug 2024 12:00:00 GMTWhen HVAC and plumbing share one Google Ads budget, the busy season decides which trade gets the money. How to split it, and what splitting did.No leads from Local Services Ads? Check the settings that switch the ad off before the ones that push it down.https://lonta.io/blog/google-lsa-not-getting-leads/https://lonta.io/blog/google-lsa-not-getting-leads/Tue, 16 Jul 2024 12:00:00 GMTLocal Services Ads not getting leads? Check status, verification, budget cap, bid mode, hours, service area and job types, in order, from Google's pages.Answer rate and booking rate: the two numbers between your ads and your techshttps://lonta.io/blog/hvac-booking-rate/https://lonta.io/blog/hvac-booking-rate/Tue, 11 Jun 2024 12:00:00 GMTHow to measure answer rate and call booking rate from your call log, what each point does to cost per sold job, and why ServiceTitan skips missed calls.Check your own Google Ads account in 30 minutes: seven settings, in the order we open themhttps://lonta.io/blog/google-ads-audit-checklist-contractors/https://lonta.io/blog/google-ads-audit-checklist-contractors/Tue, 14 May 2024 12:00:00 GMTSeven checks a contractor can run in their own Google Ads account in 30 minutes: location settings, call conversions, search terms, hours and ownership.Cheap Performance Max leads that never book: spam, bots and the form nobody calls backhttps://lonta.io/blog/google-ads-spam-leads/https://lonta.io/blog/google-ads-spam-leads/Tue, 09 Apr 2024 12:00:00 GMTWhy Performance Max fills your forms with fake and bot leads, what Google says its filters can't stop, and the checks to run in your own account.Cost per lead is the number that quietly makes HVAC accounts worsehttps://lonta.io/blog/hvac-cost-per-lead/https://lonta.io/blog/hvac-cost-per-lead/Tue, 12 Mar 2024 12:00:00 GMTCost per lead rewards the cheapest promises. How to get cost per sold job out of ServiceTitan, Housecall Pro or Jobber, with a worked example you can copy.Negative keywords for HVAC, plumbing and electrical, and the customers each one can cost youhttps://lonta.io/blog/hvac-negative-keywords/https://lonta.io/blog/hvac-negative-keywords/Tue, 13 Feb 2024 12:00:00 GMTA negative keyword list for HVAC, plumbing and electrical, with the searches each entry also blocks and how negative match types differ from keywords.Google Ads doesn't know how far your trucks drive. Draw the map yourself.https://lonta.io/blog/google-ads-location-targeting-service-area/https://lonta.io/blog/google-ads-location-targeting-service-area/Tue, 16 Jan 2024 12:00:00 GMTBy default, Google Ads also shows your ads to people outside your area who have shown interest in it. How to match the ad area to your techs' drive time.