LONTA RESEARCH — AGENCY QUOTE COMPARISON
Version 1. Prepared October 11, 2026 with OpenAI Codex assistance.
Lonta sells related services. This is a company-authored worksheet, not an
independent provider ranking or a summary of your agreement.
Guide: https://lonta.io/blog/compare-hvac-agency-quotes/

Copy this block for each proposal. Fill from the dated written offer.
Use UNKNOWN for unanswered fields. A blank or UNKNOWN amount is not $0.
Keep your proposals and private company information in your own systems.

Provider / proposal name:
Quote date / valid until:
Source page or clause for each answer:

PURCHASE
Purchase type: self-service product / project / SEO / ads management / consulting
Who executes the work:
Concrete deliverables per period:
Locations / trades / service area covered:
Exclusions / work still assigned to your team:

COSTS
Service fee and billing unit:
Starting price, range or fixed quoted amount:
Platform media spend included:
Additional platform media spend required:
Who pays platform media / billing owner:
How the service fee changes with media, locations or scope:
One-time setup fee:
Website/project cash price:
Installment amount x number of payments / project total:
Hosting / tracking / technology / pass-through charges:
Other required charges or taxes:
Same comparison horizon for all proposals:
Included operating cost over that horizon:
Longer commitments / remaining payments, displayed separately:
Unresolved amounts that prevent a complete total:

TERM AND EXIT
Initial commitment and start/end dates:
Renewal period / next renewal date:
Notice days / last date notice must be received:
Notice method and named recipient:
Refund / proration / remaining-payment terms:
Services that continue or stop during transition:

ASSETS — RECORD RIGHTS AND ACCESS SEPARATELY
Domain registration owner / access:
Website content ownership / export format:
Custom deliverable/source-file rights:
Hosting/platform/third-party licenses that remain separate:
Payment conditions before handoff:
Google Ads / LSA account ID, owner and admin access:
Ad billing owner:
Tracking / phone numbers / historical data exports:
Transfer deadline, responsible person and charges:
Who keeps ads running or pauses them on exit:

REPORTING
Definition of distinct inquiry:
Definition of booking:
Definition of sold / completed / paid outcome:
Observation window and cost components:
Who prepares the report / where records can be inspected:

FOLLOW-UP
Open questions sent:
Written answers received / where stored:
Last comparison check date:

ORIGINAL HYPOTHETICAL ARITHMETIC — NOT PROVIDER QUOTES OR NORMAL BUDGETS
A: $900 service + $2,000 media each month, $1,200 setup once.
B: $1,200 service + $2,000 media each month, $0 setup.
Assume the same agreed scope, no other charges and no longer obligation.
Three months: A = 3 x (900 + 2,000) + 1,200 = $9,900.
Three months: B = 3 x (1,200 + 2,000) = $9,600.
Six months: A = 6 x (900 + 2,000) + 1,200 = $18,600.
Six months: B = 6 x (1,200 + 2,000) = $19,200.
The order changes with the horizon. These totals do not establish value,
performance, profit or whether a real agreement permits exit at that date.

Use the guide's primary links to clarify scope, then check your own written
proposal. Public advertised terms are not proof of your final agreement.
No customer results or independent human review are claimed.