{
  "title": "Lonta AI: lead response claim source register",
  "version": "1.0",
  "checked": "2026-10-11",
  "canonical": "https://lonta.io/blog/hvac-lead-response-time/",
  "reviewType": "Targeted review of three public source documents; not a systematic literature review or statistical meta-analysis",
  "unitOfRecord": "One public source document",
  "originalCustomerObservations": false,
  "pooledEffect": null,
  "rights": "Lonta's original annotations: CC BY 4.0. Third-party source documents retain their own rights.",
  "sources": [
    {
      "id": "insidesales-2007",
      "publisher": "InsideSales.com / James Oldroyd",
      "title": "Lead Response Management Report, Part 2",
      "url": "https://content.marketingsherpa.com/heap/DG07SFSlides/LeadResponseManagementReport.pdf",
      "sourceLocation": "Conference publisher's public archive",
      "summaryMirror": "https://25649.fs1.hubspotusercontent-na2.net/hub/25649/file-13535879-pdf/docs/mit_study.pdf",
      "year": 2007,
      "locator": "Part 2, pages 20, 21 and 27",
      "design": "Observational web-lead analysis",
      "population": "Six companies using InsideSales.com",
      "period": "Three years; calendar bounds not stated",
      "sample": "More than 15,000 leads; more than 100,000 call attempts",
      "reportedValue": 21,
      "reportedUnit": "qualification odds multiple",
      "comparison": "Five-minute versus thirty-minute callback timing",
      "outcome": "Qualification; company-specific definition",
      "inclusion": "Web-form leads with at least one attempted call",
      "rawDataAvailableInSummary": false,
      "causalContractorSalesEffect": null,
      "limits": "Part 2 excludes close ratios; Part 1 is a separate survey. Independent reconstruction unavailable.",
      "commercialInterest": "Lead-response software vendor"
    },
    {
      "id": "invoca-2026",
      "publisher": "Invoca",
      "title": "Home Services Lead Conversion Benchmarks Report 2026",
      "url": "https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026",
      "year": 2026,
      "locator": "Call Answer Rates; Methodology",
      "design": "Observed platform calls; customer-base averages",
      "population": "Home services customers across nine sub-industries",
      "period": "Observation dates not stated; published July 2026",
      "sample": null,
      "sampleNote": "The broader 70-million-plus-call dataset spans ten industries, not just home services",
      "reportedValues": [
        { "value": 52, "unit": "%", "denominator": "All inbound calls" },
        { "value": 65, "unit": "%", "denominator": "Inbound calls longer than fifteen seconds" },
        { "value": 73, "unit": "%", "denominator": "Inbound calls longer than thirty seconds" }
      ],
      "outcome": "Person answer rate",
      "causalContractorSalesEffect": null,
      "limits": "Different duration filters, not treatment groups. Segment count and averaging weights not published.",
      "commercialInterest": "Call analytics and AI agent vendor"
    },
    {
      "id": "housecall-2025",
      "publisher": "Housecall Pro",
      "title": "Home Service Customer Service Report",
      "url": "https://www.housecallpro.com/resources/home-service-customer-service-report-trends-statistics/",
      "year": 2025,
      "locator": "Service expectations; Methodology",
      "design": "Online survey via SurveyMonkey Audience",
      "population": "US homeowner household decision-makers",
      "period": "October 23, 2025",
      "sample": 1040,
      "sampleUnit": "Respondents overall; question-level count not stated",
      "reportedValue": null,
      "outcome": "Stated service preferences; speed discussed qualitatively here",
      "causalContractorSalesEffect": null,
      "limits": "Public summary, not observed response-time treatment or job outcomes.",
      "commercialInterest": "Home services operating software vendor"
    }
  ]
}