{"review":{"title":"Home Services Marketing Benchmarks","path":"/research/home-services-marketing-benchmarks/","checked":"2026-10-09","version":"1.0","description":"Compare published home services marketing benchmarks by sample, period and denominator. Explore the evidence, check comparisons and download the data.","method":"Targeted evidence review; no pooled estimate","coverage":"Six purposively selected reports; not an exhaustive literature search"},"studies":[{"id":"localiq-2025","publisher":"LocaliQ","title":"2025 Search Ad Benchmarks for Home Services","url":"https://localiq.com/blog/home-services-search-advertising-benchmarks/","year":2025,"design":"Observed advertising campaigns","population":"US home services search campaigns; LocaliQ customers","period":"April 1, 2024–March 21, 2025","sample":"3,211 campaigns overall; at least 103 per category. Exact category counts are not published.","sampleCount":3211,"sampleUnit":"campaigns across all categories","interest":"Sells advertising services","limit":"Google and Microsoft search ads combined; campaign medians, not national market averages or sold-job costs.","locator":"Metric tables and About the data"},{"id":"invoca-2026","publisher":"Invoca","title":"Home Services Lead Conversion Benchmarks Report 2026","url":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","year":2026,"design":"Observed platform calls","population":"Invoca home services customers across nine sub-industries","period":"Measurement dates not stated; report published July 2026","sample":"Home services call count not stated. The broader, ten-industry dataset exceeds 70 million calls; that is not this segment's sample.","sampleCount":null,"sampleUnit":"home services calls","interest":"Sells call analytics and AI agents","limit":"Customer-base averages. Segment counts, dispersion and averaging weights are not disclosed. AI referrals have very low reported volume.","locator":"Call Answer Rates; Phone Lead and Conversion Rates; Methodology"},{"id":"411-2016","publisher":"411 Locals","title":"Small Business Owners Don't Answer 62% Of Phone Calls","url":"https://411locals.us/small-business-owners-dont-answer-62-of-phone-calls/","year":2016,"design":"Observed business calls","population":"85 small businesses across 58 industries; geography not specified","period":"30 days; calendar dates not stated; published January 18, 2016","sample":"85 businesses, 58 industries. Number of calls not stated.","sampleCount":85,"sampleUnit":"businesses, not calls","interest":"Sells local SEO services","limit":"Historical mixed-industry sample; voicemail is included in the unattended-call headline.","locator":"Paragraphs beginning We monitored and While 37.8%"},{"id":"insidesales-2007","publisher":"InsideSales.com / James Oldroyd","title":"Lead Response Management Study","url":"https://25649.fs1.hubspotusercontent-na2.net/hub/25649/file-13535879-pdf/docs/mit_study.pdf","year":2007,"design":"Observational web-lead analysis","population":"Web-form leads at six companies using InsideSales.com","period":"Three years; calendar bounds not stated; presented October 16, 2007","sample":"More than 15,000 leads and 100,000 call attempts at six companies.","sampleCount":null,"sampleUnit":"leads; only a lower bound is published","interest":"Co-produced by a lead-response software vendor","limit":"Qualification definitions varied by company. Close ratios were not studied; this is not a contractor sales-lift experiment.","locator":"PDF pages 1, 2 and 5; retrieved copy carries a July 2008 print date"},{"id":"brightlocal-2026","publisher":"BrightLocal","title":"Local Consumer Review Survey 2026","url":"https://www.brightlocal.com/research/local-consumer-review-survey/","year":2026,"design":"Consumer survey","population":"US adults considering local businesses across industries","period":"Fieldwork dates not stated; 2026 report edition","sample":"1,002 US adults via SurveyMonkey; question-level counts not stated.","sampleCount":1002,"sampleUnit":"survey respondents overall","interest":"Sells local SEO and review software","limit":"Self-reported behavior across local businesses; not an HVAC customer cohort, traffic share or measured booking rate.","locator":"Review-reading and recommendation sections; Methodology"},{"id":"housecall-2025","publisher":"Housecall Pro","title":"The new home service standard","url":"https://www.housecallpro.com/resources/home-service-customer-service-report-trends-statistics/","year":2025,"design":"Homeowner survey","population":"US homeowners who make household maintenance decisions","period":"October 23, 2025","sample":"1,040 homeowners via SurveyMonkey Audience; demographically balanced. Question-level counts not stated.","sampleCount":1040,"sampleUnit":"survey respondents overall","interest":"Sells home services operating software","limit":"Stated expectations and preferences, not observed conversion lift. Extracted from the publisher's public summary, not the full questionnaire.","locator":"Digital-first service; AI inquiries; Methodology"}],"observations":[{"id":"ac-cpl","study":"localiq-2025","topic":"Search advertising","metric":"Cost per lead","value":127.74,"unit":"USD","statistic":"Campaign median","segment":"Air conditioning installation & repair","denominator":"Tracked ad conversions","outcome":"ad-conversion-cost","note":"Not cost per booked or collected job.","publisher":"LocaliQ","title":"2025 Search Ad Benchmarks for Home Services","url":"https://localiq.com/blog/home-services-search-advertising-benchmarks/","year":2025,"design":"Observed advertising campaigns","population":"US home services search campaigns; LocaliQ customers","period":"April 1, 2024–March 21, 2025","sample":"3,211 campaigns overall; at least 103 per category. Exact category counts are not published.","sampleCount":3211,"sampleUnit":"campaigns across all categories","interest":"Sells advertising services","limit":"Google and Microsoft search ads combined; campaign medians, not national market averages or sold-job costs.","locator":"Metric tables and About the data","sourceUrl":"https://localiq.com/blog/home-services-search-advertising-benchmarks/","checked":"2026-10-09"},{"id":"heating-cpl","study":"localiq-2025","topic":"Search advertising","metric":"Cost per lead","value":129.02,"unit":"USD","statistic":"Campaign median","segment":"Heating & furnaces","denominator":"Tracked ad conversions","outcome":"ad-conversion-cost","note":"Keep this category separate from air conditioning.","publisher":"LocaliQ","title":"2025 Search Ad Benchmarks for Home Services","url":"https://localiq.com/blog/home-services-search-advertising-benchmarks/","year":2025,"design":"Observed advertising campaigns","population":"US home services search campaigns; LocaliQ customers","period":"April 1, 2024–March 21, 2025","sample":"3,211 campaigns overall; at least 103 per category. Exact category counts are not published.","sampleCount":3211,"sampleUnit":"campaigns across all categories","interest":"Sells advertising services","limit":"Google and Microsoft search ads combined; campaign medians, not national market averages or sold-job costs.","locator":"Metric tables and About the data","sourceUrl":"https://localiq.com/blog/home-services-search-advertising-benchmarks/","checked":"2026-10-09"},{"id":"plumbing-cpl","study":"localiq-2025","topic":"Search advertising","metric":"Cost per lead","value":129.02,"unit":"USD","statistic":"Campaign median","segment":"Plumbing","denominator":"Tracked ad conversions","outcome":"ad-conversion-cost","note":"The matching heating value does not establish matching job economics.","publisher":"LocaliQ","title":"2025 Search Ad Benchmarks for Home Services","url":"https://localiq.com/blog/home-services-search-advertising-benchmarks/","year":2025,"design":"Observed advertising campaigns","population":"US home services search campaigns; LocaliQ customers","period":"April 1, 2024–March 21, 2025","sample":"3,211 campaigns overall; at least 103 per category. Exact category counts are not published.","sampleCount":3211,"sampleUnit":"campaigns across all categories","interest":"Sells advertising services","limit":"Google and Microsoft search ads combined; campaign medians, not national market averages or sold-job costs.","locator":"Metric tables and About the data","sourceUrl":"https://localiq.com/blog/home-services-search-advertising-benchmarks/","checked":"2026-10-09"},{"id":"electrical-cpl","study":"localiq-2025","topic":"Search advertising","metric":"Cost per lead","value":93.69,"unit":"USD","statistic":"Campaign median","segment":"Electricians & electrical contractors","denominator":"Tracked ad conversions","outcome":"ad-conversion-cost","note":"Mixed repair and project demand is not separated here.","publisher":"LocaliQ","title":"2025 Search Ad Benchmarks for Home Services","url":"https://localiq.com/blog/home-services-search-advertising-benchmarks/","year":2025,"design":"Observed advertising campaigns","population":"US home services search campaigns; LocaliQ customers","period":"April 1, 2024–March 21, 2025","sample":"3,211 campaigns overall; at least 103 per category. Exact category counts are not published.","sampleCount":3211,"sampleUnit":"campaigns across all categories","interest":"Sells advertising services","limit":"Google and Microsoft search ads combined; campaign medians, not national market averages or sold-job costs.","locator":"Metric tables and About the data","sourceUrl":"https://localiq.com/blog/home-services-search-advertising-benchmarks/","checked":"2026-10-09"},{"id":"ac-cpc","study":"localiq-2025","topic":"Search advertising","metric":"Cost per click","value":9.68,"unit":"USD","statistic":"Campaign median","segment":"Air conditioning installation & repair","denominator":"Ad clicks","outcome":"ad-click-cost","note":"Do not divide independent medians to reconstruct a pooled CPL.","publisher":"LocaliQ","title":"2025 Search Ad Benchmarks for Home Services","url":"https://localiq.com/blog/home-services-search-advertising-benchmarks/","year":2025,"design":"Observed advertising campaigns","population":"US home services search campaigns; LocaliQ customers","period":"April 1, 2024–March 21, 2025","sample":"3,211 campaigns overall; at least 103 per category. Exact category counts are not published.","sampleCount":3211,"sampleUnit":"campaigns across all categories","interest":"Sells advertising services","limit":"Google and Microsoft search ads combined; campaign medians, not national market averages or sold-job costs.","locator":"Metric tables and About the data","sourceUrl":"https://localiq.com/blog/home-services-search-advertising-benchmarks/","checked":"2026-10-09"},{"id":"ac-cvr","study":"localiq-2025","topic":"Search advertising","metric":"Click-to-conversion rate","value":6.56,"unit":"%","statistic":"Campaign median","segment":"Air conditioning installation & repair","denominator":"Ad clicks","outcome":"ad-conversion-rate","note":"Tracked conversion, not a paid invoice.","publisher":"LocaliQ","title":"2025 Search Ad Benchmarks for Home Services","url":"https://localiq.com/blog/home-services-search-advertising-benchmarks/","year":2025,"design":"Observed advertising campaigns","population":"US home services search campaigns; LocaliQ customers","period":"April 1, 2024–March 21, 2025","sample":"3,211 campaigns overall; at least 103 per category. Exact category counts are not published.","sampleCount":3211,"sampleUnit":"campaigns across all categories","interest":"Sells advertising services","limit":"Google and Microsoft search ads combined; campaign medians, not national market averages or sold-job costs.","locator":"Metric tables and About the data","sourceUrl":"https://localiq.com/blog/home-services-search-advertising-benchmarks/","checked":"2026-10-09"},{"id":"all-answer","study":"invoca-2026","topic":"Calls and response","metric":"Person answer rate","value":52,"unit":"%","statistic":"Customer-base average","segment":"Home services","denominator":"All inbound calls","outcome":"person-answer-rate","note":"A person answered; automated engagement is not the same outcome.","publisher":"Invoca","title":"Home Services Lead Conversion Benchmarks Report 2026","url":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","year":2026,"design":"Observed platform calls","population":"Invoca home services customers across nine sub-industries","period":"Measurement dates not stated; report published July 2026","sample":"Home services call count not stated. The broader, ten-industry dataset exceeds 70 million calls; that is not this segment's sample.","sampleCount":null,"sampleUnit":"home services calls","interest":"Sells call analytics and AI agents","limit":"Customer-base averages. Segment counts, dispersion and averaging weights are not disclosed. AI referrals have very low reported volume.","locator":"Call Answer Rates; Phone Lead and Conversion Rates; Methodology","sourceUrl":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","checked":"2026-10-09"},{"id":"15-answer","study":"invoca-2026","topic":"Calls and response","metric":"Person answer rate","value":65,"unit":"%","statistic":"Customer-base average","segment":"Home services","denominator":"Inbound calls longer than 15 seconds","outcome":"person-answer-rate","note":"Short calls are excluded; this is not an improvement over the all-call rate.","publisher":"Invoca","title":"Home Services Lead Conversion Benchmarks Report 2026","url":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","year":2026,"design":"Observed platform calls","population":"Invoca home services customers across nine sub-industries","period":"Measurement dates not stated; report published July 2026","sample":"Home services call count not stated. The broader, ten-industry dataset exceeds 70 million calls; that is not this segment's sample.","sampleCount":null,"sampleUnit":"home services calls","interest":"Sells call analytics and AI agents","limit":"Customer-base averages. Segment counts, dispersion and averaging weights are not disclosed. AI referrals have very low reported volume.","locator":"Call Answer Rates; Phone Lead and Conversion Rates; Methodology","sourceUrl":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","checked":"2026-10-09"},{"id":"30-answer","study":"invoca-2026","topic":"Calls and response","metric":"Person answer rate","value":73,"unit":"%","statistic":"Customer-base average","segment":"Home services","denominator":"Inbound calls longer than 30 seconds","outcome":"person-answer-rate","note":"Another duration filter on the same source dataset, not an independent study.","publisher":"Invoca","title":"Home Services Lead Conversion Benchmarks Report 2026","url":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","year":2026,"design":"Observed platform calls","population":"Invoca home services customers across nine sub-industries","period":"Measurement dates not stated; report published July 2026","sample":"Home services call count not stated. The broader, ten-industry dataset exceeds 70 million calls; that is not this segment's sample.","sampleCount":null,"sampleUnit":"home services calls","interest":"Sells call analytics and AI agents","limit":"Customer-base averages. Segment counts, dispersion and averaging weights are not disclosed. AI referrals have very low reported volume.","locator":"Call Answer Rates; Phone Lead and Conversion Rates; Methodology","sourceUrl":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","checked":"2026-10-09"},{"id":"phone-lead","study":"invoca-2026","topic":"Calls and response","metric":"Phone lead rate","value":38,"unit":"%","statistic":"Customer-base average","segment":"Home services","denominator":"Calls answered by a person","outcome":"phone-lead-rate","note":"Use the detailed section's denominator, not the shortened research-highlight wording.","publisher":"Invoca","title":"Home Services Lead Conversion Benchmarks Report 2026","url":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","year":2026,"design":"Observed platform calls","population":"Invoca home services customers across nine sub-industries","period":"Measurement dates not stated; report published July 2026","sample":"Home services call count not stated. The broader, ten-industry dataset exceeds 70 million calls; that is not this segment's sample.","sampleCount":null,"sampleUnit":"home services calls","interest":"Sells call analytics and AI agents","limit":"Customer-base averages. Segment counts, dispersion and averaging weights are not disclosed. AI referrals have very low reported volume.","locator":"Call Answer Rates; Phone Lead and Conversion Rates; Methodology","sourceUrl":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","checked":"2026-10-09"},{"id":"phone-convert","study":"invoca-2026","topic":"Calls and response","metric":"On-call conversion rate","value":45,"unit":"%","statistic":"Customer-base average","segment":"Home services","denominator":"Phone leads","outcome":"on-call-conversion-rate","note":"Conversion on a call is not collected job revenue.","publisher":"Invoca","title":"Home Services Lead Conversion Benchmarks Report 2026","url":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","year":2026,"design":"Observed platform calls","population":"Invoca home services customers across nine sub-industries","period":"Measurement dates not stated; report published July 2026","sample":"Home services call count not stated. The broader, ten-industry dataset exceeds 70 million calls; that is not this segment's sample.","sampleCount":null,"sampleUnit":"home services calls","interest":"Sells call analytics and AI agents","limit":"Customer-base averages. Segment counts, dispersion and averaging weights are not disclosed. AI referrals have very low reported volume.","locator":"Call Answer Rates; Phone Lead and Conversion Rates; Methodology","sourceUrl":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","checked":"2026-10-09"},{"id":"ai-phone-lead","study":"invoca-2026","topic":"Calls and response","metric":"Phone lead rate","value":45,"unit":"%","statistic":"Customer-base average","segment":"ChatGPT-referred home services calls","denominator":"Calls answered by a person","outcome":"phone-lead-rate","note":"Referral volume is described as very low; exact channel count is not published.","publisher":"Invoca","title":"Home Services Lead Conversion Benchmarks Report 2026","url":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","year":2026,"design":"Observed platform calls","population":"Invoca home services customers across nine sub-industries","period":"Measurement dates not stated; report published July 2026","sample":"Home services call count not stated. The broader, ten-industry dataset exceeds 70 million calls; that is not this segment's sample.","sampleCount":null,"sampleUnit":"home services calls","interest":"Sells call analytics and AI agents","limit":"Customer-base averages. Segment counts, dispersion and averaging weights are not disclosed. AI referrals have very low reported volume.","locator":"Call Answer Rates; Phone Lead and Conversion Rates; Methodology","sourceUrl":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","checked":"2026-10-09"},{"id":"ai-phone-convert","study":"invoca-2026","topic":"Calls and response","metric":"On-call conversion rate","value":41,"unit":"%","statistic":"Customer-base average","segment":"ChatGPT-referred home services calls","denominator":"Phone leads","outcome":"on-call-conversion-rate","note":"A small channel cohort; no evidence of its share of all contractor bookings.","publisher":"Invoca","title":"Home Services Lead Conversion Benchmarks Report 2026","url":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","year":2026,"design":"Observed platform calls","population":"Invoca home services customers across nine sub-industries","period":"Measurement dates not stated; report published July 2026","sample":"Home services call count not stated. The broader, ten-industry dataset exceeds 70 million calls; that is not this segment's sample.","sampleCount":null,"sampleUnit":"home services calls","interest":"Sells call analytics and AI agents","limit":"Customer-base averages. Segment counts, dispersion and averaging weights are not disclosed. AI referrals have very low reported volume.","locator":"Call Answer Rates; Phone Lead and Conversion Rates; Methodology","sourceUrl":"https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026","checked":"2026-10-09"},{"id":"legacy-unanswered","study":"411-2016","topic":"Calls and response","metric":"Unattended call share","value":62,"unit":"%","statistic":"Rounded published share","segment":"Small businesses across 58 industries","denominator":"Monitored inbound calls","outcome":"unattended-call-share","note":"Headline rounding; includes voicemail and no response. Not a current HVAC-only rate.","publisher":"411 Locals","title":"Small Business Owners Don't Answer 62% Of Phone Calls","url":"https://411locals.us/small-business-owners-dont-answer-62-of-phone-calls/","year":2016,"design":"Observed business calls","population":"85 small businesses across 58 industries; geography not specified","period":"30 days; calendar dates not stated; published January 18, 2016","sample":"85 businesses, 58 industries. Number of calls not stated.","sampleCount":85,"sampleUnit":"businesses, not calls","interest":"Sells local SEO services","limit":"Historical mixed-industry sample; voicemail is included in the unattended-call headline.","locator":"Paragraphs beginning We monitored and While 37.8%","sourceUrl":"https://411locals.us/small-business-owners-dont-answer-62-of-phone-calls/","checked":"2026-10-09"},{"id":"response-odds","study":"insidesales-2007","topic":"Calls and response","metric":"Qualification odds: five vs thirty minutes","value":21,"unit":"odds multiple","statistic":"Reported relative odds","segment":"Web-form leads at six companies","denominator":"Qualification odds at a thirty-minute response","outcome":"qualification-odds-ratio","note":"An odds comparison, not 21 times the sales, bookings or revenue.","publisher":"InsideSales.com / James Oldroyd","title":"Lead Response Management Study","url":"https://25649.fs1.hubspotusercontent-na2.net/hub/25649/file-13535879-pdf/docs/mit_study.pdf","year":2007,"design":"Observational web-lead analysis","population":"Web-form leads at six companies using InsideSales.com","period":"Three years; calendar bounds not stated; presented October 16, 2007","sample":"More than 15,000 leads and 100,000 call attempts at six companies.","sampleCount":null,"sampleUnit":"leads; only a lower bound is published","interest":"Co-produced by a lead-response software vendor","limit":"Qualification definitions varied by company. Close ratios were not studied; this is not a contractor sales-lift experiment.","locator":"PDF pages 1, 2 and 5; retrieved copy carries a July 2008 print date","sourceUrl":"https://25649.fs1.hubspotusercontent-na2.net/hub/25649/file-13535879-pdf/docs/mit_study.pdf","checked":"2026-10-09"},{"id":"read-reviews","study":"brightlocal-2026","topic":"Customer research","metric":"Read local-business reviews","value":97,"unit":"%","statistic":"Survey response share","segment":"US adults","denominator":"Consumer survey respondents","outcome":"reported-review-use","note":"Across local businesses; not a contractor purchase rate.","publisher":"BrightLocal","title":"Local Consumer Review Survey 2026","url":"https://www.brightlocal.com/research/local-consumer-review-survey/","year":2026,"design":"Consumer survey","population":"US adults considering local businesses across industries","period":"Fieldwork dates not stated; 2026 report edition","sample":"1,002 US adults via SurveyMonkey; question-level counts not stated.","sampleCount":1002,"sampleUnit":"survey respondents overall","interest":"Sells local SEO and review software","limit":"Self-reported behavior across local businesses; not an HVAC customer cohort, traffic share or measured booking rate.","locator":"Review-reading and recommendation sections; Methodology","sourceUrl":"https://www.brightlocal.com/research/local-consumer-review-survey/","checked":"2026-10-09"},{"id":"google-reviews","study":"brightlocal-2026","topic":"Customer research","metric":"Use Google for reviews","value":71,"unit":"%","statistic":"Survey response share","segment":"US adults","denominator":"Consumer survey respondents","outcome":"reported-google-review-use","note":"Self-reported platform use, not Google's share of traffic.","publisher":"BrightLocal","title":"Local Consumer Review Survey 2026","url":"https://www.brightlocal.com/research/local-consumer-review-survey/","year":2026,"design":"Consumer survey","population":"US adults considering local businesses across industries","period":"Fieldwork dates not stated; 2026 report edition","sample":"1,002 US adults via SurveyMonkey; question-level counts not stated.","sampleCount":1002,"sampleUnit":"survey respondents overall","interest":"Sells local SEO and review software","limit":"Self-reported behavior across local businesses; not an HVAC customer cohort, traffic share or measured booking rate.","locator":"Review-reading and recommendation sections; Methodology","sourceUrl":"https://www.brightlocal.com/research/local-consumer-review-survey/","checked":"2026-10-09"},{"id":"ai-recommendations","study":"brightlocal-2026","topic":"Customer research","metric":"Use generative AI for local recommendations","value":45,"unit":"%","statistic":"Survey response share","segment":"US adults","denominator":"Consumer survey respondents","outcome":"reported-ai-recommendation-use","note":"Any reported use is not 45% of searches, leads or purchases.","publisher":"BrightLocal","title":"Local Consumer Review Survey 2026","url":"https://www.brightlocal.com/research/local-consumer-review-survey/","year":2026,"design":"Consumer survey","population":"US adults considering local businesses across industries","period":"Fieldwork dates not stated; 2026 report edition","sample":"1,002 US adults via SurveyMonkey; question-level counts not stated.","sampleCount":1002,"sampleUnit":"survey respondents overall","interest":"Sells local SEO and review software","limit":"Self-reported behavior across local businesses; not an HVAC customer cohort, traffic share or measured booking rate.","locator":"Review-reading and recommendation sections; Methodology","sourceUrl":"https://www.brightlocal.com/research/local-consumer-review-survey/","checked":"2026-10-09"},{"id":"booking-preference","study":"housecall-2025","topic":"Customer research","metric":"Factor online booking into provider choice","value":80,"unit":"%","statistic":"Survey response share","segment":"US homeowner decision-makers","denominator":"Homeowner survey respondents","outcome":"reported-booking-preference","note":"A preference, not an 80% increase in conversions.","publisher":"Housecall Pro","title":"The new home service standard","url":"https://www.housecallpro.com/resources/home-service-customer-service-report-trends-statistics/","year":2025,"design":"Homeowner survey","population":"US homeowners who make household maintenance decisions","period":"October 23, 2025","sample":"1,040 homeowners via SurveyMonkey Audience; demographically balanced. Question-level counts not stated.","sampleCount":1040,"sampleUnit":"survey respondents overall","interest":"Sells home services operating software","limit":"Stated expectations and preferences, not observed conversion lift. Extracted from the publisher's public summary, not the full questionnaire.","locator":"Digital-first service; AI inquiries; Methodology","sourceUrl":"https://www.housecallpro.com/resources/home-service-customer-service-report-trends-statistics/","checked":"2026-10-09"},{"id":"website-expectation","study":"housecall-2025","topic":"Customer research","metric":"Expect a professional, usable website","value":96,"unit":"%","statistic":"Survey response share","segment":"US homeowner decision-makers","denominator":"Homeowner survey respondents","outcome":"reported-website-expectation","note":"Reported expectation, not the effect of redesigning a site.","publisher":"Housecall Pro","title":"The new home service standard","url":"https://www.housecallpro.com/resources/home-service-customer-service-report-trends-statistics/","year":2025,"design":"Homeowner survey","population":"US homeowners who make household maintenance decisions","period":"October 23, 2025","sample":"1,040 homeowners via SurveyMonkey Audience; demographically balanced. Question-level counts not stated.","sampleCount":1040,"sampleUnit":"survey respondents overall","interest":"Sells home services operating software","limit":"Stated expectations and preferences, not observed conversion lift. Extracted from the publisher's public summary, not the full questionnaire.","locator":"Digital-first service; AI inquiries; Methodology","sourceUrl":"https://www.housecallpro.com/resources/home-service-customer-service-report-trends-statistics/","checked":"2026-10-09"},{"id":"ai-comfort","study":"housecall-2025","topic":"Customer research","metric":"Comfortable with AI handling an initial inquiry","value":53,"unit":"%","statistic":"Survey response share","segment":"US homeowner decision-makers","denominator":"Homeowner survey respondents","outcome":"reported-ai-comfort","note":"Comfort with a service interaction differs from AI search usage.","publisher":"Housecall Pro","title":"The new home service standard","url":"https://www.housecallpro.com/resources/home-service-customer-service-report-trends-statistics/","year":2025,"design":"Homeowner survey","population":"US homeowners who make household maintenance decisions","period":"October 23, 2025","sample":"1,040 homeowners via SurveyMonkey Audience; demographically balanced. Question-level counts not stated.","sampleCount":1040,"sampleUnit":"survey respondents overall","interest":"Sells home services operating software","limit":"Stated expectations and preferences, not observed conversion lift. Extracted from the publisher's public summary, not the full questionnaire.","locator":"Digital-first service; AI inquiries; Methodology","sourceUrl":"https://www.housecallpro.com/resources/home-service-customer-service-report-trends-statistics/","checked":"2026-10-09"}]}