Lonta AI blog
How we write
The rules every post on this blog is checked against before it ships. Hold us to them.
Something the search results don't have
A post is written only if it carries at least one of four things: a platform's own documentation read in full, a figure from one of our verified client cases, a worked calculation you can repeat with your own numbers, or a check you can run in your own account. 'More detail' and 'better formatting' don't count.
Platform claims cite the platform
Anything we say about how Google Ads, Local Services Ads, ServiceTitan or any other tool works links to that company's own help page, with the date we read it. When the only source is a trade publication's report, we say so. When a point is our reading rather than the platform's statement, the text says that too.
Client figures come from written cases only
A client figure in a post is pulled from a case the client has seen and confirmed. It is always a relative change, never a dollar amount of anyone's revenue, and it carries the period it was measured over, the system it was read from, and one limit of what it proves.
No borrowed statistics
We don't repeat an industry number unless we have read where it came from: who measured it, when, and on how many businesses. Illustrative numbers are labelled as illustrations.
Every post names what it doesn't cover
Each post has a section on what it can't tell you. In a feed where everyone shows only the winning chart, the limit is the reason to believe the rest.
Something you can do without us
Each post ends with steps you can take in your own account. The findings are yours whether or not you ever hire us.
Posts are rechecked
Posts about platform rules are rechecked against their sources every month. 'Updated' changes only when the content changes, and when a rule changes we correct the post and say what changed.