Performance marketing for HVAC companies
Turn local HVAC demand into sold jobs
Lonta runs the complete advertising system for repair, replacement and maintenance demand, then connects every call to the CRM so the account learns from sold work.$990per month
at any ad spend
at any ad spend
HVAC
Built around the work customers buy
One channel plan for the complete hvac business
Campaign, page, call outcome and sold-job target stay connected.
Campaign, page, call outcome and sold-job target stay connected.
Campaign, page, call outcome and sold-job target stay connected.
Campaign, page, call outcome and sold-job target stay connected.
How the account is managed
The decisions that protect sold work
Separate repair from replacement
A $200 repair call and a $12,000 replacement cannot share one economic target. Campaigns, pages and reports keep them distinct.
Follow dispatch capacity
Service areas, schedules and emergency coverage change with the actual technicians available, not a radius set once at launch.
Return sold revenue
Closed-won jobs and collected value go back to the campaign so bidding can learn from the work the business wants more of.
The AI assistant answers from campaigns, calls, activity and reports, with the source attached.
Budget, strategy, claims and live changes are handled for you, with the reason and timestamp kept visible.
Owner briefs, campaign reviews and call attribution all read the same account record.
A measurable first target
Improve the economics by 30%. Measure it against the starting point.
We set the baseline before launch, choose the result that matters and show the gap every week. For most accounts that means cost per sold job, not lead volume.
A 90-day target agreed in the strategy, not a universal guaranteeStarting point$261→Target$183−30%
- 01Fix the measurement
One call, booking and closed-won job stay one record.
- 02Cut demand you cannot serve
Location, schedule and service filters follow dispatch reality.
- 03Separate jobs by economics
Repair, replacement and project work receive different targets.
- 04Send sold work back
Google and Meta learn from customers instead of every lead.
Before you pay us
A written strategy for your market in three business days
We map demand, measurement gaps, service-area waste and the first 90-day target. The document is yours whether or not you hire us.- 01Demand and service-area map
- 02Measurement and sold-job gaps
- 03HVAC campaign structure
- 04The first thirty-day plan
HVAC marketing questions
Direct answers before access
What is included in HVAC marketing management?+
The $990 monthly management fee covers Google Ads, Local Services Ads, Meta advertising, SEO and AI-search visibility, landing pages, ad creative, call and CRM attribution, account changes and written reporting. Media spend and paid third-party software remain separate.
How does Lonta measure HVAC advertising results?+
Calls and forms are matched to booking and closed-won stages in the client's CRM. The account reports sold jobs, sold revenue and cost per sold job alongside platform conversions, so repair and replacement campaigns can be compared on the outcome the business records.
Does an HVAC company need a minimum advertising budget?+
No. A smaller budget collects reliable evidence more slowly, and that trade-off is written into the free strategy before launch. Lonta's management fee stays $990 per month at any media budget.
What is the first 90-day HVAC advertising target?+
Where the baseline and available demand make it credible, Lonta sets a target of improving cost per sold job by 30% over the first 90 days. It is a measurable target, not a universal guarantee, and progress remains visible in the account.