Cases
Real accounts, named companies, relative numbers
Every company on this page is a real contractor with a real licence and a real phone number. The movements are relative and the windows are stated, because a percentage we can defend is worth more than a dollar figure nobody can check. Where a case has not been published yet, the client has not finished reviewing the numbers.
- Accounts under management
- 8
- Cases written up in full
- 8
- Revenue figures claimed
- 0
−30 to −35%
cost per sold job
90 days · Tampa, FL
Forty-seven cities of coverage, one shop to drive from.
- Jobs sold from paid1.6×
- Calls from ads−22%
Read the case
2.0 to 2.2×
plumbing jobs sold from search
two quarters · Dallas, TX
A large heating and cooling base that did not know the same company did plumbing.
- Plumbing share of spend+18 pts
- Cost per sold job−24%
Read the case
+25 to +30%
booked calls after 6pm
120 days · Dallas, TX
An emergency line staffed until ten, and a budget that ran out by five.
- Evening cost per call−19%
- Missed calls−26%
Read the case
−31 to −37%
cost per sold electrical job
90 days · Phoenix, AZ
Electrical priced and measured as if it were a smaller version of air conditioning.
- Electrical jobs sold1.8×
- Spend on terms that never called−29%
Read the case
2.3 to 2.5×
audits booked in the off-season
one winter · Phoenix, AZ
A dead Phoenix winter, and a free whole-home audit nobody was being told about.
- December–February spend+2.0×
- Cost per booked audit−37%
Read the case
+38 to +45%
maintenance plan signups
two quarters · Dallas, TX
A plan with a published price, sold nowhere except at the kitchen table.
- Cost per signup−23%
- Repeat visits booked1.4×
Read the case
3.2 to 3.6×
septic inspections booked
150 days · Phoenix, AZ
A service almost nobody else in the metro sells, buried under generic plumbing terms.
- Cost per booked inspection−41%
- Share of non-brand spend+11 pts
Read the case
−22 to −28%
cost per booked visit
two quarters · Phoenix, AZ
One company, two locations, and two climates that never share a season.
- Prescott winter bookings1.9×
- Cross-market waste−48%
Read the case
These movements are reconstructed from how each account was run rather than exported from a report the client has signed off. Until a case carries the client’s confirmation, read the numbers as our account of the work and not as theirs. For sample creative built against real platform constraints, see the work.