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HVAC, plumbing and electrical marketing case studies

Real accounts, named companies, relative numbers

Every company on this page is a real contractor with a real licence and a real phone number. The movements are relative and the windows are stated, because a percentage we can defend is worth more than a dollar figure nobody can check.

Accounts under management
8
Cases written up in full
8
Revenue figures claimed
0

All eight cases

Every movement on these pages is a relative change over a stated window, read from the system named under it. For sample creative built against real platform constraints, see the work.

  • Cost per sold job
    −30 to −35%
    90 days against the 90 before · Call tracking
    Jobs sold from paid search
    1.6×
    90 days against the 90 before · Client CRM
    Calls from ads
    −22%
    90 days against the 90 before · Call tracking

    Forty-seven cities of coverage, one shop to drive from.

  • Reeis

    Phoenix, AZ

    Cost per sold electrical job
    −31 to −37%
    90 days against the 90 before · Call tracking

    Electrical priced and measured as if it were a smaller version of air conditioning.

  • 1st Choice

    Phoenix + Prescott, AZ

    Cost per booked visit
    −22 to −28%
    Two quarters against the two before · Call tracking

    One company, two locations, and two climates that never share a season.

  • A.P.E.S.

    Phoenix, AZ

    Septic inspections booked
    3.2 to 3.6×
    150 days against the 150 before · Client CRM
    Cost per booked inspection
    −41%
    150 days against the 150 before · Call tracking
    Septic share of non-brand spend
    +11 points
    150 days against the 150 before · Google Ads

    A service almost nobody else in the metro sells, buried under generic plumbing terms.

  • Way Cool

    Phoenix, AZ

    Audits booked in the off-season
    2.3 to 2.5×
    December–February against the year before · Client CRM
    Cost per booked audit
    −37%
    December–February against the year before · Call tracking
    Audits that led to a second job
    +12 points
    Within 120 days of the audit · Client CRM

    A dead Phoenix winter, and a whole-home audit nobody was being told about.

  • Rescue Air

    Dallas, TX

    Plumbing jobs sold from search
    2.0 to 2.2×
    Two quarters against the two before · Client CRM

    A large heating and cooling base that did not know the same company did plumbing.

  • Cody & Sons

    Dallas + Plano, TX

    Maintenance plan signups
    +38 to +45%
    Two quarters against the two before · Client CRM

    A plan with a published price, sold nowhere except at the kitchen table.

  • Barbosa

    Dallas, TX

    Booked calls after 6pm
    +25 to +30%
    120 days against the 120 before · Call tracking
    Cost per booked call, evenings
    −19%
    120 days against the 120 before · Call tracking
    Calls that rang out
    −26%
    120 days against the 120 before · Call tracking

    A phone that rang until ten, and a budget that ran out by five.

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