Home service advertising, with the decisions left visible

The photograph shows the gas side of the system the offer names.

• The visual shows a gas furnace, not an outdoor condenser, because the offer is for a heater check
• The $89 diagnostic is the first readable fact and is repeated on the landing page
• The service area and invented business name stay on the artwork so the ad can be judged in context

The entire offer survives before the feed cuts to See more.

• The headline is 27 characters, matching Meta's current feed recommendation
• The promise is dispatch until 9pm, not 24/7, because the business should only advertise hours it can keep
• The image shows the exact diagnosis the copy describes instead of generic comfort photography

Included, never free, because the tune-up sits inside a paid plan.

• The monthly price is larger than the plan name because the first objection is cost
• The artwork says included rather than free: a service inside a paid plan is not free
• The plan value is compared with two ordinary Austin tune-ups so the arithmetic can be checked

The missing licence number is disclosed instead of invented.

• The offer and installed capacity are stated directly instead of using an unspecified starting price
• The photograph shows the installed product and connections rather than a stock family in a kitchen
• Texas requires a plumbing licence number on live advertising. The registry could not be verified without an account, so no number was invented for this sample