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The work

Home service advertising, with the decisions left visible

These businesses are invented and the work is labelled as sample work. The character limits, platform rules and editorial decisions are the ones we use when a real campaign ships. For named clients and what we actually run for them, see the cases.

Current campaign examples
4
Decisions published under each piece
3
Client results claimed by sample work
0

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This page shows the craft. The case library names the contractor, the measurement window and the movement in sold work.

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Meta · Feed sample creative for Mesquite Ridge Air Conditioning

Mesquite Ridge Air Conditioning

Meta · Feed · Heating and air · Austin, TX · Sample work

The photograph shows the gas side of the system the offer names.

  • The visual shows a gas furnace, not an outdoor condenser, because the offer is for a heater check
  • The $89 diagnostic is the first readable fact and is repeated on the landing page
  • The service area and invented business name stay on the artwork so the ad can be judged in context
Meta · Feed sample creative for Caliche Air Conditioning & Heating

Caliche Air Conditioning & Heating

Meta · Feed · Heating and air · Austin, TX · Sample work

The entire offer survives before the feed cuts to See more.

  • The headline is 27 characters, matching Meta's current feed recommendation
  • The promise is dispatch until 9pm, not 24/7, because the business should only advertise hours it can keep
  • The image shows the exact diagnosis the copy describes instead of generic comfort photography
Meta · Feed sample creative for Mesquite Ridge Air Conditioning

Mesquite Ridge Air Conditioning

Meta · Feed · Maintenance plan · Austin, TX · Sample work

Included, never free, because the tune-up sits inside a paid plan.

  • The monthly price is larger than the plan name because the first objection is cost
  • The artwork says included rather than free: a service inside a paid plan is not free
  • The plan value is compared with two ordinary Austin tune-ups so the arithmetic can be checked
Meta · Feed sample creative for Quarry Ridge Plumbing

Quarry Ridge Plumbing

Meta · Feed · Plumbing · Austin, TX · Sample work

The missing licence number is disclosed instead of invented.

  • The offer and installed capacity are stated directly instead of using an unspecified starting price
  • The photograph shows the installed product and connections rather than a stock family in a kitchen
  • Texas requires a plumbing licence number on live advertising. The registry could not be verified without an account, so no number was invented for this sample

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