Six sections on your service area, in plain language, with the steps to do each thing yourself. The document belongs to you and can be handed to whoever runs the work, even if that is not us.
No ads running right now, or never run any? Say so on the form. Everything above except the last section is built from public sources, so the strategy arrives the same way and in the same three days.
Would rather talk it through? Ask for a callback on the form and pick a window. The person who would run your account calls you, not a salesperson.
The most common finding is not a bad keyword. It is that the account is optimising toward an event that fires on every page load, or counting one form fill three times. Everything downstream of that is noise, so we start there.
Search terms you are buying that have nothing to do with your business, Display and Search Partners quietly left on, broad match with no negative list behind it, and campaigns still running for a service you stopped offering.
Campaigns split so finely that no single one gets enough conversions to learn, budgets capped below what the strategy needs, and bidding strategies set to a goal the account cannot measure.
Whether the landing page answers the ad, how fast it loads on a phone, and whether calls from it are tracked at all — because an account can be perfect and still lose the money on a page that takes nine seconds.
Not running ads yet? Say so in the form. Five of the six sections are built from public sources, so you get the same strategy in the same three days. Read more about what $990/month covers if you get that far.
After the strategy
You do not receive a deck and a list of homework. Your named account lead, backed by senior specialists, owns the execution and keeps every completed action visible.
Job economics, service area, seasonality and dispatch capacity become the account model.
Ads, pages, tracking, integrations and CRM data flows are implemented by Lonta.
A human responds within one business hour; every week brings a written owner brief.
Calls and CRM outcomes stay attached to the campaign, so a lead is never reported as the final result.