Terms

A monthly service in which we plan, build, run and report on your paid advertising, your search visibility, your website and landing pages, and your ad creative — to the extent set out under “The $990 covers” in the pricing section of the homepage.

We are an independent contractor, not your employee, agent or partner, and we are not affiliated with, endorsed by or certified by Google, Meta or any other platform we operate in.

We use AI models to analyze your accounts and draft campaigns, copy, pages and reports. The companies that process your data for us, including the AI providers, are named on the privacy page, and none of them may train their models on it.

$990/month, flat, billed monthly in advance. The price does not change with your advertising spend, the number of channels, the number of locations, or the size of your account. There is no setup fee, no onboarding fee, no minimum term and no minimum spend.

$990/month is the entire amount we earn from you. We take no percentage of your advertising spend, no commission or rebate from any advertising platform, and no referral fee from any tool we recommend. We do not sell or license your data.

Advertising spend is not included. You pay it directly to Google, Meta and any other platform, on your own payment method. It never passes through us and we never mark it up. Third-party subscriptions you may need — a CRM seat, a call-tracking plan, hosting — are also yours, and we will tell you before you need one.

If we ever change the price, the change applies to new customers. Your price stays at the price you started on for as long as you stay.

If a payment fails, we will tell you. If it is still unpaid 15 days after that, we may pause the work until it is paid. There are no late fees and no interest.

If you are not satisfied with a month of our work, tell us within 30 days after that month ends and we refund that month’s management fee. Advertising spend is paid by you directly to the ad platforms and is not refunded through us.

You own your advertising accounts, your domain, your website and its source code, your tracking configuration, your audiences, your creative source files, your keyword and negative lists, your call recordings and your CRM data. All of it is created in your name or under your account from the start.

We ask for access at a stated permission level in order to do the work. We do not ask for ownership, and we will never ask you to link your advertising account to a manager account we control.

Work we produce for you — campaigns, pages, copy, creative — is yours on creation, not on final payment. We keep the right to reuse our own generic tooling, templates and know-how, which contain nothing specific to you.

What we learn about your business — your numbers, your customers, your prices, your plans — stays confidential, and we use it only to do the work for you. We do not name you as a client, show your account or publish your results without your written permission.

We may use combined figures that cannot be traced back to you, such as an average across many accounts. Anything we share with you and mark as confidential, we ask you to treat the same way.

Month to month. You can cancel any day by emailing [email protected]. There is no notice period, no cancellation fee and no renewal date to wait for. Billing stops at the end of the period you have already paid for and we do not bill you again.

On cancellation we remove our access to your systems within two business days and nothing else changes. There is no export request, no handover fee and no transition period you have to buy.

We can also end the engagement, with 30 days’ notice, if the work turns out to be outside what we can do well. We would rather say that than keep invoicing you for it.

We do not guarantee rankings, positions, impression share, a number of leads, a number of customers or a specific cost per acquisition. Growing your revenue is what we work toward, and the free strategy names the metric and the target we will be measured against. We cannot promise a specific result, because the outcome also depends on the market, budget, service area and the business answering the calls.

Any figures shown on this site as illustrative models are arithmetic on published third-party industry averages. They are not our results, not a forecast, and not a commitment.

What we do commit to is process: dated checkpoints at day 14, day 30 and day 60; a written monthly review built from your own account and CRM data; a named person approving every change before it goes live; a complete change log you can read at any time; and telling you in writing, with the number, if it is not working.

You give us the access we need, you own the advertising spend decisions, and you are responsible for the truthfulness of claims you ask us to advertise and for the lawfulness of what you sell. We will not run advertising we believe breaks a platform’s policies or the law, and we will tell you why rather than quietly not doing it.

We do not change budgets or restart paused campaigns without your written approval.

You are welcome to read, link to and quote this site. Please do not copy it wholesale, scrape it, or use it to build a competing service. The articles and examples here are general information, not advice about your specific business.

Enter only your own contact details in our forms. If you enter someone else’s phone number, that person may get a call they never asked for.

Neither of us is liable to the other for indirect or consequential loss, including lost profits. Our total liability in any twelve-month period is limited to the fees you paid us in that period. Nothing here limits liability that cannot lawfully be limited, including for fraud.

If we change these terms, the date at the top changes. If you are a customer, we email you at least 30 days before the change applies to you, and you can cancel before then on the terms you have now.

Tell us first at [email protected]. We will reply within five business days and try to put it right. If we cannot settle it within 30 days, either of us can take it further.

These terms are governed by the laws of the State of California, and the state and federal courts located in San Francisco County have exclusive jurisdiction. Either of us can still bring a claim in small claims court where it qualifies.