Lonta AI blog
Agencies
Most owners who read these pieces have already worked with at least one agency. They cover what the fee model rewards, what you should own, and how to leave without losing your history.
12 posts
Before buying 20 city pages, ask what the office can verify
A useful service-area page helps a homeowner decide whether your shop can take the job. A changed city name cannot supply that answer.
6 min readThe ad is still waiting. Put a name and a timestamp beside each delay.
An unfinished ad can be waiting on a draft, an owner decision or a revision. A small ledger separates those waits before the next status call.
6 min readYour ad bill and your card payment answer different questions
A payment can settle last month's balance. A credit can change a cost already reported net. Reconcile the statement before deciding a fee is unexplained.
5 min readWrite the reason to stop before the ad test starts
A broken phone route, a full schedule and weak results call for different decisions. Give the owner and agency a written rule for each before spending.
6 min readA monthly agency price can buy five different things
Before choosing the lower monthly number, find out which work, advertising spend and exit terms it actually buys.
9 min readForty more jobs. Ten left after the comparison.
A job increase is a business result. Assigning it to an agency takes a comparison you can defend, and a calculation that says what it assumes.
7 min readWe traced 21 home services marketing statistics to their source. Two hold up as quoted.
Missed-call rates, marketing budgets, cost per lead and review numbers that vendors and agencies repeat, each followed back to who measured it, when, how many, and who paid for it.
21 min readA shared lead can go to five companies. Price it per sold job before you buy more.
Angi matches one homeowner with up to five companies and Thumbtack allows five in the first four hours, pay-per-call vendors bill calls nobody answered, and none of the credit rules we read pays you back for a homeowner who shopped around or hired someone else.
15 min readHow HVAC marketing agencies charge, and what each fee model pays them to recommend
On $15,000 a month of ad spend, a 10%–20% fee comes to $1,500–$3,000 a month. Each fee model also pays the agency to recommend something different.
10 min readRed flags in a marketing agency report: what "conversions" count, and the sold-job column that isn't there
Most lines of a typical monthly ad report are defined on a Google help page, and unless your CRM sends sold jobs back, none of them tells you whether a call booked or a job sold.
13 min readLeaving your marketing agency? Your Google Ads history stays. Secure the rest before you give notice.
Leaving an agency keeps your Google Ads history. Unlinking its manager account can also stop your ads at once and stop conversion tracking for new clicks, and a CallRail number it switches off can be gone for good within four weeks.
15 min readWho owns your Google Ads account? A 15-minute check of seven things your agency may be holding
Six screens to open, two questions to ask your agency, what ownership looks like on each, and what to ask for when it isn't yours.
17 min read